A STYLE, AN ATTITUDE, A WAY OF BEING WHERE YOU ARE NOT EXPECTED AN OUTSIDER SPIRIT THAT HAS MARKED ITS GENERATION.

 

PEDEGREE 

IT WAS 2010 IN LIÈGE - BELGIUM, OFF-TRACK CITY PAR EXCELLENCE, THAT THE TWO DESIGNERS CAROL AND SARAH PIRON REINVENTED A NEO-90'S FASHION TO BE READ ON DIFFERENT LEVELS, FAVORING HUMOR. FREEDOM AND ULTRA-FEMININITY. THE BRAND'S DNA IS INTUITIVE AND ARTY, DRIVEN BY THE CROSS INFLUENCE OF SUB- CULTURES AND FED BY A HYBRID APPROACH TO IDENTIFIABLE AND DARING FASHION.

 

FILLES A PAPA BECOMES F À P

FOREVER ON THE MOVE, THE LABEL TURNS A PAGE OF ITS HISTORY. AFTER 28 COLLECTIONS, THE DUO IS DRIVING CHANGE BY UNVEILING A NEW BRAND FORMAT IN LINE WITH THEIR ASPIRATIONS FOR TODAY. CAROL AND SARAH PIRON ARE REDEFINING THE RULES OF AN EVOLVING REALITY, IN KEEPING WITH THEIR DELIRIOUS YET CONTROLLED APPROACH TO CREATION. 

TO INAUGURATE THIS NEW CHAPTER, THE BIRTH OF A NEW GRAPHIC IDENTITY SYMBOLIC OF THIS. THE FILLES À PAPA LOGO BECOMES F À P MORE DIRECT, MORE MINIMALIST BUT ALSO MORE ELLIPTICAL. THE F À P GIRL EVOLVES BUT KEEPS HER UNIQUE PROFILE.

THE LABEL HAS NEVER BEEN A « NORMAL » FASHION BRAND, PREFERRING TO TRANSGRESS AESTHETIC CODES, TO ELICIT THE UNEXPECTED.
BEING RADICAL AND FORBIDDING YOURSELF NOTHING. MIXING GENRES, IDEAS AND THE ARTS, DECOMPARTMENTALIZING IDIOMS : THIS IS FÀP'S COMMON THREAD. WITH THIS IN MIND AND THE SPIRIT OF HORIZONTALITY THAT BEFITS IT, THE NEW FORMAT FREES ITSELF FROM SEASONALITY, OFFERING SMALLER COLLECTIONS AND ADDED PROJECTS BRINGING
TOGETHER ARTISTS AND CREATIVES, LIKE MANY OTHER MANIFESTOS OF THIS UNINHIBITED IDEAL.

FOR A NEW TAILOR-MADE CONCEPT, RESPECTFUL OF CREATION, FAVORING ENCOUNTERS.